Lifetime deal or subscription?
A lifetime deal pays you once. A subscription pays every month for as long as the customer stays. Enter both prices and how long subscribers usually stay to see which one earns you more per customer.
Your two options
More assumptions⌄
The subscription earns more
$109 vs $83 per customer over 3 years. The deal is ahead at first, but the subscription catches up in month 20.
Lifetime deal
$99.00 once
You keep per customer
$82.98
Paid on day one, after fees+$93.55
Serving them for 3 years−$10.57
Subscription
$9.00 a month
You keep per customer
$108.97
Pays ~14 months, after fees+$116.19
Serving them−$7.22
Tip: the $99 deal equals about 12 months of subscription. Lifetime deals are great for early cash and users, but if your cost to serve grows (AI features, storage), every lifetime user costs you more each year.